A woman with long red hair sitting on an orange-brown armchair against a plain light-colored wall.

Professional Services

A collection of houseplants on the floor and window sill in a room with white walls and wooden floor, with a stained glass decoration hanging in the window.

A wooden shelf on a wall with two potted plants, one in a terracotta pot and the other in a white pot, along with small decorative objects including a globe, a tiny figure, seashells, and a small brown object, and a hanging dried flower or plant below the shelf.

Services include web design, content formatting and copy refinement, workflow and systems design, and project management.

Creating Clarity, Systems, and Flow for Teams and Projects

I help businesses and organizations simplify complexity through web design, workflow systems, SOPs, and clear, thoughtfully structured content. My work blends operational strategy with creative execution—designing websites that make sense at a glance, shaping copy that’s easy to read and navigate, and building internal systems that support how teams actually work.

Whether I’m formatting and refining written content, designing digital spaces, or creating workflows and documentation, the goal is the same: clarity, usability, and sustainable systems that reduce friction and support focus.

I design systems and creative work for real people. That means building tools, processes, and digital spaces that are intuitive, adaptable, and easy to maintain over time.

I take the same care across strategy, structure, and aesthetics—whether I’m organizing a website’s content, refining copy for clarity and flow, or developing workflows and SOPs. Everything is designed to help teams spend less time untangling complexity and more time doing meaningful work.

A young woman with long red hair sitting outdoors on a balcony, smiling at the camera, with houses and trees in the background.

My Approach

For client projects, I work with The Maven Agency for contracts and project management.
If you’d like to explore working together, you can learn more about that partnership here.

Experience & Work Highlights

I’m an operations and project management professional with experience leading teams and coordinating complex projects across nonprofits, government, academia, and small businesses. My background includes managing day-to-day operations, budgets, and staff; developing curricula and training programs; coordinating large-scale events; and designing digital content.

Alongside this work, I run my own yoga and content business, where I manage branding, copy, social media, and digital engagement. This combination of operational leadership and creative practice informs how I approach every project: strategically, thoughtfully, and with attention to both structure and flow.

Past Projects

All projects shown were website redesigns completed in collaboration with teams.

My contributions focused on copywriting, content structure, and initial design direction.

$A website homepage with a city skyline in the background. The text reads "Richmond's first end-to-end growth firm leading public & private sectors with strategy and execution." There is a button labeled "Book a Consultation." The website menu includes links to Home, Fractional Retainers, The Maven Refresh, Healthcare + Gov, and Our Mavens. The lower portion of the page displays the phrase "The future is fractional."$

The Maven Agency

Website Refresh

Redesign of The Maven Agency website to clarify services, refine messaging, and improve content flow across key pages.

My role: Copywriting, content structure, and initial redesign concepts
Collaboration: The Maven Agency

View website

Screenshot of a website homepage for a members-only psychotherapy group called 'Connected Within', designed for Virginia residents, featuring a background of green leaves.

Sage Psychotherapy

Website Refresh

Website redesign focused on creating a calm, accessible experience while clearly articulating therapeutic offerings and approach.

My role: Copywriting, content organization, and initial redesign concepts
Collaboration: The Maven Agency

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Residents of a wellness clinic using neurofeedback equipment in a room with plants, a wall decoration, and computers.

NeuroFlow Wellness

Website Refresh

Redesign of the NeuroFlow Wellness website to communicate a complex, nervous-system-based offering with clarity, warmth, and clinical credibility.

My role:
Copywriting, page structure, and initial design direction
Collaboration: The Maven Agency

View website